Current Press
Articles Written by Ellen Reid Smith, CEO, Reid Smith & Associates, Inc.
"An interview with Ellen Reid Smith," Executive Report on Customer Retention, 2002
"Evaluating Your Customer Loyalty Program," Digitrends.net, June 2001
"Blueprint for Loyalty," SAM Magazine September 2001
"Are Loyalty Programs Losing Steam?" Digitrends.net, June 2001
"Making Your Most Valuable Customers e-Loyal", ConnectedStrategies.com, May 2001
"Why Build a B2B Loyalty Program", i-marq.com, May 2001
"How to Build a Customer-Focused Web Site", Pet Business Magazine, Tech Column, April 2001
"Seven Steps to Building e-Loyalty", Medical Marketing & Media Magazine, March 2001
“Why a Loyalty Program,” Austin Software Council News, February 2001
"Online Points Programs Draw Customers to Sites", 1to1 Marketer, December 2000
"Hot Tips: Enjoy Your Stay," Entrepreneur Magazine, December 2000
"Excerpt from the Book, e-Loyalty," BrandWeek, November 2000
"Ten Critical Design Factors of e-Loyalty" epssInfoSite.com, November 26, 2000
"Top 10 Critical e-Loyalty Design Factors," Colloquy, November 2000
"Ellen Reid Smith in the ClickZ Forum," ClickZ.com, November 13-17
"Critical e-Loyalty Design Factors," Tech TV Working the Web, November 2000
"The Expert Corner with Ellen Reid Smith," Loyalistics.com, August 2000
"Build Your Website to Attract Women," Women Weaving Webs, March 2000
"Marketing to Women on the Web," ClickZ.com, August 4, 1999
"Loyalty Marketing Online, American Marketing Association" 1999
Articles Written About Ellen Reid Smith, CEO, Reid Smith & Associates, Inc.
"e-Loyalty is My Book of the Month” by Hans Peter Brondmo, author of “The Engaged Customer,” May 2001
"Fifty for Fall," The Industry Standard rates e-Loyalty in top 20 management books for 2000, September 2000
e-Loyalty is #8 on Yahoo!’s Top 10 most popular business books, May 2001
iBizbooks.com recommends "e-Loyalty" as a great companion to The ClueTrain Manifesto, June 2001
"Dissecting e-Loyalty", by Grace Casselman for The Calgary Herald, 2001
"e-Loyalty" book reviewed by sas.com magazine, Jan/Feb 2001 issue
MRM Worldwide says, "e-Loyalty deserves kudos"
"e-Loyalty" Book featured on Required Reading for supportindustry.com
"Ellen Reid Smith has developed a blueprint for success!" MedRocket.com
CRMIndustry.com says "e-Loyalty" is definitive and essential guide to online loyalty
"Book Review by Clement L. Russo, Ph.D., Editor," The Mahler Update, December 2000
"One in the Hand" Customer Support Management Magazine, November/December 2000
Ellen Reid Smith, author of e-Loyalty, interviewed on TechNation.com, October 24, 2000
"e-Loyalty is My Book of the Month” by Hans Peter Brondmo, author of “The Engaged Customer,” May 2001
iBizbooks.com recommends "e-Loyalty" as a great companion to The ClueTrain Manifesto, June 2001
"Dissecting e-Loyalty", by Grace Casselman for The Calgary Herald, 2001
"e-Loyalty" book reviewed by sas.com magazine, Jan/Feb 2001 issue
MRM Worldwide says, "e-Loyalty deserves kudos"
"e-Loyalty" Book featured on Required Reading for supportindustry.com
"Ellen Reid Smith has developed a blueprint for success!" MedRocket.com
CRMIndustry.com says "e-Loyalty" is definitive and essential guide to online loyalty
"Book Review by Clement L. Russo, Ph.D., Editor," The Mahler Update, December 2000
"One in the Hand" Customer Support Management Magazine, November/December 2000
Ellen Reid Smith, author of e-Loyalty, interviewed on TechNation.com, October 24, 2000
