Who We Are
Reid Smith & Associates is a marketing consulting agency that specializes in designing customer loyalty programs, with an emphasis on e-loyalty or web-based programs. Our strategy is focused on e-loyalty strategies and customer programs that retain a company’s best customers. Since companies ultimately want their most valuable customers to be loyal, we provide extensive customer valuation and segmentation services, as well as primary research to determine the loyalty drivers for a company’s most valuable customers. Our end product is always an integrated customer loyalty strategy that delivers on your customers’ loyalty drivers.
Reid Smith & Associates founded The e-Loyalty Resource at
www.e-loyalty.com to teach e-marketers how to engender e-loyalty. Our consulting practice carries on this same educational goal by teaching clients to think like e-loyalty marketers. Using rapid response teams, we cut customer research time and expenses in half and use that research to quickly develop e-loyalty strategy that is immediately actionable. We don’t just recommend and walk away, we deliver phased implementation plans so clients can see immediate and long-term results. And we help clients find and evaluate e-loyalty vendors as well.
On the Web, companies must move fast, but often they don't have the internal talent to develop e-loyalty strategy and execute as fast as the industry demands. Our mission is to assist clients through fast paced change, while simultaneously imparting skills and knowledge. We execute fast and our clients value that.
If you'd like to discuss how we can design a customer loyalty program for your company, contact us at
info@reidsmith.com or call 512-301-7223.
I hope to hear from you soon,
Ellen Reid Smith
President
Reid Smith & Associates
