Reid Smith & Associates, Inc.
We Founded The e-Loyalty Resource
and created the term "e-Loyalty"
Reid Smith & Associates, Inc. specializes in customer loyalty strategy. We develop loyalty strategy for both online and offline marketing programs, but we’re best known for our industry leading e-loyalty work. Whether you’re starting a customer loyalty program, enhancing an existing program or simply want to increase loyalty to your website, you’ll value our recommendations because they are based on 18 years of loyalty marketing experience. We're so old that when we first started building relationship marketing programs, people thought it was a dating service. So CRM isn't new to us, but we do think differently about it. We believe it's a strategy FIRST, enabled by technology and never the other way around. We also developed some of the first CRM ROI models. So while we are frequently applauded for our creative program designs, executives value the rigorous forecasting and measurements we develop for every program.
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